Slonim on Business

Look no further to find information and opinions on trends in business and marketing

Why no one Pays Attention to You

You may be the only person in the world who cares about what you have to say. As Dale Carnegie explained in How to Win Friends and Influence People, most … Continue reading

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Infographic: Internet Growth in the Developing World

This infographic was orginially published at http://www.internetserviceproviders.org/blog/2013/internet-users/. Used with permission. Internet use in the developing world is on the rise, which will mean huge changes for several groups of people: … Continue reading

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How to Make Small Talk Valuable

Have you ever been in a quasi-business setting where you were expected to make small talk? Happy hours, new employee mixers, and networking events are all fairly ubiquitous. And they … Continue reading

March 18, 2013 · 1 Comment

Klout and Kred: Should you Care?

Klout and Kred are extremely polarizing, even by the standards of internet start-ups. People with high scores love the sites. Those with low scores complain that the scores are meaningless. … Continue reading

March 11, 2013 · 4 Comments

Should You Invest in LinkedIn and Forget Facebook?

I posted this yesterday on Jeff Bulla’s blog. Marketers everywhere are trying to discover how to monetize social media. But some social media sites can’t even make money from their … Continue reading

August 18, 2012 · Leave a comment

Make a Killer Power Point Presentation

I just gave the final presentation of my internship. Among the people watching were some of the highest-ranking marketing leaders in the company, so needless to say, I wanted to … Continue reading

August 14, 2012 · Leave a comment

Is Zuckerberg Running Facebook into the Ground?

Is Mark Zuckerberg running Facebook into the ground? No, not yet. But unless he works quickly, he might. I see two possible futures for Facebook, one good, and one not-so-good. … Continue reading

July 28, 2012 · Leave a comment

How to Start Using Social Media Pt. III: Implementation

Now that you’ve gone through the first two steps of starting to use social media for your business, you are ready for the fun part: implementation. Implementing a social media … Continue reading

July 25, 2012 · Leave a comment

How to Start Using Social Media Pt. II: Strategy

My last post discussed the importance of setting goals for your social media campaign. But once you have those goals, it takes a well thought-out strategy to meet those goals. … Continue reading

July 22, 2012 · 1 Comment

How to Start Using Social Media Pt. I: Goals

Many businesses want to get involved in social media, but they aren’t sure how. This series will help detail the lessons that I’ve learned first-hand to developing a social media … Continue reading

July 17, 2012 · 6 Comments
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