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I sat down with a fellow intern, Ben, at work the other day, and he reminded me of an important lesson that I had let slip: Always market yourself.
I realized immediately that Ben was right. I had not been marketing myself well the last few times I had introduced myself to people. You see, I tend to be a little bit self-deprecating. A little bit VERY self-deprecating. It’s not that I don’t think highly of myself–I can assure you that I do–it’s usually just a lame attempt at humor. But people don’t generally find that kind of humor funny.
I’m sure a lot of people can relate to my situation–regardless of how you got there. Maybe you’re trying not to sound arrogant. Maybe you are telling jokes that are falling flat. Maybe you just don’t dress as well as you could. There are a million ways to fall short when marketing yourself, and almost everyone does it to some degree.
So a few rules:
A great article has already been written about a lot of this by the folks over at The Art of Manliness. One of their best articles is called “How to handle being out of your depth,” and I highly recommend that everyone read it.
In the meantime, market yourself. It’s a great tool for career advancement and everyday relationships.